“We were impressed with the in-depth targeting that a campaign such as this allows, particularly as a majority of our targeting criteria needs to be in line with specific entry requirements across our course portfolio.
Therefore, this was a unique opportunity for us to send communications to recent, known-graduates of degree courses identified as relevant pre-requisites for our online Master’s programmes, not only through a succinct SMS, but also reinforcing the message with a longer, more detailed email.
The campaign generated a number of new leads for us overall, as well as across all four of the courses that we focused on with this activity. This will represent a significant ROI even if a small percentage of this number end up as an enrolled student”
The University of Manchester